Cultural Socialization and Ethnic Consciousness

  • Sara N. AminEmail author
Reference work entry


In this chapter, I argue that cultural socialization processes of ethnic consciousness need to be understood in the context of the contemporary global political-economic order. To do so, I first discuss the commodification of culture under neoliberal globalization and its role in heightening ethnic consciousness. This discussion points to three spaces in which cultural encounters, cultural knowledge, and identity have been intensified in the Global South: tourism, development, and social media. The chapter explores what are some key characteristics of cultural socialization of ethnic consciousness in these three sites and their implications for heightening or diminishing ethnic consciousness. I suggest that with the commodification and globalization of “ethnicity” and “culture,” researchers looking into cultural socialization practices and what is heightening or diluting ethnic consciousness need to look beyond the social relations in the family, peers, education, and “traditional” media and examine the economy – especially in the areas of tourism, the development industry, and the performance of identity in social media.


Ethnic consciousness Cultural socialization Neoliberal globalization Commodification of culture Tourism Development Social media 


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Copyright information

© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.School of Social Sciences, Faculty of Arts, Law and EducationThe University of the South PacificSuvaFiji Islands

Section editors and affiliations

  • Steven Ratuva
    • 1
    • 2
  1. 1.Department of Anthropology and SociologyUniversity of CanterburyChristchurchNew Zealand
  2. 2.Macmillan Brown Centre for Pacific StudiesUniversity of CanterburyChristchurchNew Zealand

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