Tourism marketing planning is a type of special tourism planning. Guided by tourism consumption and demand, it aims at coordinating various tourism economic activities through analysis, planning, implementation, gathering feedback and operations to achieve results that satisfy tourists and benefit business people.
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(2020). Tourism Marketing Planning. In: Chen, A., Ng, Y., Zhang, E., Tian, M. (eds) Dictionary of Geotourism. Springer, Singapore. https://doi.org/10.1007/978-981-13-2538-0_2547
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DOI: https://doi.org/10.1007/978-981-13-2538-0_2547
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