Dictionary of Geotourism

2020 Edition
| Editors: Anze Chen, Young Ng, Erkuang Zhang, Mingzhong Tian

Tourism Destination Marketing

Reference work entry
DOI: https://doi.org/10.1007/978-981-13-2538-0_2514

Tourism destination marketing is the mode of marketing at the regional level. The core idea is to comprehensively promote the tourist destination and increase its overall competitiveness, after which marketing can then be carried out for the tourism products. It has two levels: the first level focuses on the destination and its tourism products, and the second includes the marketing activities of commercial enterprises that promote individual products. These two levels complement each other.

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