Dictionary of Geotourism

2020 Edition
| Editors: Anze Chen, Young Ng, Erkuang Zhang, Mingzhong Tian

Principles of Tourism Planning

Reference work entry
DOI: https://doi.org/10.1007/978-981-13-2538-0_1938

This book was written by Bihu Wu and Yu Xi and was published by China Tourism Publishing House in 2010. The contents are divided into ten parts, including tourism research and planning, market analysis and forecasts, tourism resource investigation and evaluation, development of tourism products (attractions), tourism spatial structure planning, brand construction and marketing planning, reception and service planning, tourism area planning, tourism planning impact assessment and management, and tourism planning implementation and monitoring. It is a reference book describing practical techniques and methods of tourism planning.

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