ICTs for Development: Building the Information Society by Understanding the Consumer Market

Living reference work entry


Ensuring that consumers have a right to choose from the innovative technological facilities, at the most cost-effective affordable price, is the main objective for building the information society. Mechanisms involving comprehensive strategies, concerned with the buildup of information societies, have been addressed in this chapter. The particular focus is on the digitally divided underserved areas where consumer market needs have to be identified in their peculiar diverse culture, technology consumption ability, as well as practically applicable mechanisms for increasing the teledensity. Technological landscapes appear on the brink of radical transformations. Consumer patterns and technological advancements are going through a consolidation and adaptation phase for devising new structures. The ICT convergent era is offering a vibrant discourse to the dynamically changing consumer needs in their native and global scenarios. In addition, the potential of the alternative avenues for addressing the consumer market needs have also been analyzed.


Information Society Understanding consumer rights Use of ICT Networked media Bridging ICT challenges and solutions ICT solutions Developing countries WLL Increasing teledensity 


  1. Alderete MV (2017a) Mobile broadband: a key enabling technology for entrepreneurship? Technol Innov Small Bus 55(02):254–269CrossRefGoogle Scholar
  2. Alderete MV (2017b) Examining the ICT access effect on socioeconomic development: the moderating role of ICT use and skills. Inf Technol Dev 23(1):42–58. Scholar
  3. Bauer HH, Grether M, Leach M (2002) Building customer relations over the internet. Ind Mark Manag 31:155–163CrossRefGoogle Scholar
  4. Bhatti B (2007) WLL market overview and trends in Pakistan. Accessed Oct 2017
  5. Brynjolfsson E, McAfee A (2015) The second machine age. W.W. Norton, New YorkGoogle Scholar
  6. Cardiac-EU.Org (2013) Pictograms icons and symbols. Accessed 15 Oct 2017
  7. Chipchase J (2008) Reducing illiteracy as a barrier to mobile communication. In: Katz JE (ed) Handbook of mobile communication studies. Massachusetts Institute of Technology, Cambridge, MA, pp 79–89CrossRefGoogle Scholar
  8. Egypt Ministry of Communication and IT (2012) National ICT strategy 2012–2017. Accessed 21 Jan 2019
  9. GSM Association (2012) How mobile can bring communication to all. GSM Association Universal Access Report. Accessed Oct 2017
  10. GSM (2017) Mobile industry impact report: sustainable development goals, available on
  11. GSM Association (2018) The Mobile Economy. Accessed 14 Dec 2018
  12. Hargittai E (2008) The digital reproduction on in-equality. In: Grusky D (ed) Social stratification: class, race, and gender in sociological perspective. Westview Press, Boulder, pp 936–944Google Scholar
  13. Herman E, Chomsky N (2006) Manufacturing consent: the political economy of the mass media. Vintage, New YorkGoogle Scholar
  14. Huysman M, Wulf V (2004) Social capital and information technology. In: Hooff B, Ridder J, Aukema E (eds) Exploring the eagerness to share knowledge: the role of social capital and ICT in knowledge sharing. MIT, Cambridge, MA, pp 163–183Google Scholar
  15. Infodev (2003) ICT for development contributing to the millennium development goals, lessons learned from seventeen infoDev Projects. The World Bank. Accessed Oct 2017
  16. ITU (2017a) ICT facts and figures 2017. Accessed Aug 2017
  17. ITU (2017b) Measuring the Information Society Report 2017. Accessed Nov 2017
  18. Jaju S (2006) Delivery of civic services online: the Saukaryam way. In: The state, IT, and development. Sage, New Delhi, pp 214–227Google Scholar
  19. Kayat GA, Fashal NA (2019) Inter and intra cities smartness: a survey on location problems and GIS tools. In: Smart cities and smart spaces: concepts, methodologies and applications. IGI Global, Hershey, p 32Google Scholar
  20. Kelly K (2016) The inevitable: understanding the 12 technological forces that will shape our future. Viking Press, New YorkGoogle Scholar
  21. Knieps G (2016) Internet of Things (IoT), Future Networks (FN) and the Economics of Virtual Networks. Paper presented at TPRC 44: the 44th research conference on communication, information and internet policy, Arlington, 30 Sept–1 Oct 2016Google Scholar
  22. Krizanovic Cik V, Zagar D, Grgic K (2017) Univ Access Inf Soc. Springer Berlin Heidelberg. Accessed Nov 2017CrossRefGoogle Scholar
  23. Kshetri N (2014) The emerging role of Big Data in key development issues: opportunities, challenges, and concerns. Big Data Soc 1:1–20. Scholar
  24. Lemstra W, Melody WH (eds) (2015) The dynamics of broadband markets in Europe: realizing the 2020 digital agenda. Cambridge University Press, CambridgeGoogle Scholar
  25. Lovink G (2016) Social media abyss: critical internet cultures and the force of negation. Polity Press, CambridgeGoogle Scholar
  26. Mansell R (2017) The mediation of hope: communication technologies and inequality in perspective. Int J Commun 11:4285–4304Google Scholar
  27. Margaret R (2017) Information-Society. Accessed 4 Oct 2017
  28. María Verónica Alderete (2017) Examining the ICT access effect on socioeconomic development: the moderating role of ICT use and skills Google Scholar
  29. McCombs ME, Guo L (2014) Agenda-setting influence of the media in the public sphere. In: Fortner RS, Fackler PM (eds) The handbook of media and mass communication theory. Wiley, West Sussex, pp 249–268CrossRefGoogle Scholar
  30. Mechael P (2008) Health services and mobiles: a case from Egypt. In: Handbook of mobile communication studies. Massachusetts Institute of Technology, Cambridge, MA, pp 91–101CrossRefGoogle Scholar
  31. Mitchell A (2015) State of the news 2015. Pew Research Center. Retrieved from Scholar
  32. Mitchell A, Kiley J, Gottfried J, Guskin E (2013) The role of news on Facebook: common yet incidental. Pew Research Center Report. Scholar. Accessed 15 Dec 2018
  33. Morawczynski O, Ngwenyama O (2007) Unraveling the impact of investments in ICT, education and health on development: an analysis of archival data of five West African countries using regression splines. Electron J Inf Syst Dev Ctries. Scholar
  34. Park S (2017) Digital inequalities in rural Australia: a double jeopardy of remoteness and social exclusion. J Rural Stud 54:399–407. Scholar
  35. Phani KM (2006) ESeva: transforming service delivery to citizens in Andhra Pradesh. In: The state, IT, and development. Sage, New Delhi, pp 207–213Google Scholar
  36. Pick JG, Azari R (2008) Global digital divide: influence of socioeconomic, governmental, and accessibility factors on information technology. Inf Technol Dev 14(2):91–115CrossRefGoogle Scholar
  37. Poushter J (2016) Smartphone ownership and internet usage continues to climb in emerging economies. But advanced economies still have higher rates of technology use. Pew Research Center, Washington, DCGoogle Scholar
  38. PTA (2017) Pakistan Telecom Regulatory Authority. Telecom Indicators., Accessed 15 Dec 2017
  39. Servon LJ (2002) Bridging the digital divide, technology, community and public policy, the information age series. Blackwell, UK, pp 77–106Google Scholar
  40. Servon LJ (2004) Community technology centers: training disadvantaged workers for information technology jobs. Scholar
  41. Servon LJ (2008) Bridging the digital divide, technology, community and public policy, the information age series. Blackwell, BostonGoogle Scholar
  42. Siddiqui AT (2005) Dynamics of social change. SAMA Editorial and Publishing Services, Karachi, pp 18–23Google Scholar
  43. Smith J, Brown B (eds) (2001) The demise of modern genomics. Blackwell, LondonGoogle Scholar
  44. Spiezia V (2010) Does computer use increase educational achievements? Student-level evidence from PISA. J Econ Stud 7(1):1–22Google Scholar
  45. Srinivasa S (2006) The power law of information: life in a connected world. Sage: Response Books, New DelhiGoogle Scholar
  46. Stojmenovic I, Wen S (2014) The Fog computing paradigm: scenarios and security issues. Paper presented at the 2014 Federated Conference on Computer Science and Information Systems (FedCSIS)Google Scholar
  47. Sunkel G, Trucco D (2011) New information and communications technologies for education in Latin America. Risk and opportunities. Santiago: N.U. Cepal. Google ScholarGoogle Scholar
  48. The International Telecommunication Union (ITU) (2015) The 13th World Telecommunication/ICT indicators Symposium. Conclusions and recommendations. Accessed Dec 2017
  49. Toyama K (2015) Geek Heresy: rescuing social change from the Cult of Technology. Public Affairs, New YorkGoogle Scholar
  50. UNDP (2016) Human Development Report 2016: human development for everyone. United Nations Development Programme, New YorkGoogle Scholar
  51. United Nations (2015) Transforming our world: the 2030 Agenda for Sustainable Development. Resolution adopted by the General Assembly on 25 September 2015. A/RES/70/1.
  52. United Nations Development Programme (UNDP) (2015) Human Development Report 2015: work for human development. United Nations Development Programme, New YorkCrossRefGoogle Scholar
  53. Unwin T (2017) Reclaiming information and communication technologies for development. Oxford University Press, OxfordCrossRefGoogle Scholar
  54. Wiendenbeck S (1999) The use of icons and labels in an end user application program: an empirical study of learning and retention. Behav Inform Technol 18(2):68–82. Scholar
  55. World Health Organization (2016) Global diffusion of eHealth: making universal health coverage achievable. Report of the third global survey on eHealth, Geneva. Accessed 5 Aug 2017
  56. Zegers M (2017) The possibilities and limits of urban–rural collaboration in tourism and leisure. Wageningen University, Wageningen. Accessed 21 Jan 2019

Authors and Affiliations

  1. 1.Department of Communication and Media Studies, Faculty of Social SciencesFatima Jinnah Women UniversityRawalpindiPakistan

Personalised recommendations