Entertainment-Education in Radio: Three Case Studies from Africa

  • Kriss BarkerEmail author
  • Fatou Jah
Living reference work entry


This chapter presents the findings from three radio dramas in Africa (Nigeria, Burundi, and Burkina Faso) developed using Population Media Center’s unique entertainment-education methodology.

Each case study is presented in detail, including background on the country or region where the program was implemented, a description of the program design, and highlights of the results obtained by the program in question.


Entertainment-education Social and behavioral change communication Behavior change Case studies Africa Nigeria Burundi Burkina Faso 


  1. Bandura, A. (1986). Social foundations of thought and action. Englewood Cliffs, NJ: Prentice-Hall.Google Scholar
  2. Barker K (2012) Sex, soap and social change: an examination of the elements underlying the successful application of entertainment-education. University of Cape Town, Cape TownGoogle Scholar
  3. Bertrand JT, Anhang R (2006) The effectiveness of mass media in changing HIV/AIDS-related behavior among young people in developing countries. (Preventing HIV/AIDS in young people: a systematic review of the evidence from developing countries). WHO technical report series. WHO, GenevaGoogle Scholar
  4. Institut National de la Statistique et de la Démographie (INSD) et ICF International (2012) Enquête Démographique et de Santé et à Indicateurs Multiples du Burkina Faso 2010. INSD et ICF International, CalvertonGoogle Scholar
  5. Nariman H (1993) Soap operas for social change. Praeger, WestportGoogle Scholar
  6. National Population Commission (NPC) and ICF Macro (2009) Nigeria Demographic and Health Survey 2008. National Population Commission and ICF Macro, AbujaGoogle Scholar
  7. Papa MJ, Singhal A, Law S, Pant S, Sood S, Rogers E, Shefner-Rogers CL (2000) Entertainment-education and social change: an analysis of parasocial interaction, social learning, collective efficacy, and paradoxical communication. J Commun 50(4):31–55CrossRefGoogle Scholar
  8. Piotrow PT, Rimon JG, Winnard K, Lawrence Kincaid D, Huntington D, Convisser J (1990) Mass media family planning promotion in three Nigerian cities. Stud Fam Plan 21(5):265–274CrossRefGoogle Scholar
  9. Population Reference Bureau (PRB) (2017) Available at: Downloaded on 27 Dec 2017
  10. Population Reference Bureau (2018) 2018 World Population Data Sheet. Washington DC, Population Reference BureauGoogle Scholar
  11. Rogers EM (2004) A prospective and retrospective look at the diffusion model. J Health Commun 9(Suppl 1):13–19CrossRefGoogle Scholar
  12. Rogers EM, Vaughan PW, Swalehe RM, Rao N, Svenkerud P, Sood S (1999) Effects of an entertainment-education radio soap opera on family planning behavior in Tanzania. Stud Fam Plan 30(3):193–211CrossRefGoogle Scholar
  13. Ryerson WN (2010) The effectiveness of entertainment mass media in changing behavior. Population Media Center, ShelburneGoogle Scholar
  14. Singhal A, Cody MJ, Rogers EM, Sabido M (2004) Entertainment education and social change. Lawrence Erlbaum Associates Publishers, LondonGoogle Scholar
  15. Smith RA, Downs E, Witte K (2007) Drama theory and entertainment education: exploring the effects of a radio drama on behavioral intentions to limit HIV transmission in Ethiopia. Commun Monogr 74(2):133–153CrossRefGoogle Scholar
  16. Sood S, Menard T, Witte K (2004). The theory behind entertainment-education. In: Singhal, A., Cody, M.J., Rogers, E.M. and M. Sabido (Eds.) Entertainment-Education and Social Change: History, Research, and Practice. (pp. 117–149). Mahwah, NJ: Lawrence Erlbaum Associates.Google Scholar
  17. StatCompiler. Available at Downloaded on 27 Dec 2017
  18. Vaughan PW, Rogers EM (2000) A staged model of communication effects: evidence from an entertainment-education radio drama in Tanzania. J Health Commun 5(3):203–227CrossRefGoogle Scholar
  19. Westoff CF, Bankole A (1997) Mass media and reproductive behavior in Africa. Demographic and health surveys analytical reports no. 2. Macro International Inc, CalvertonGoogle Scholar
  20. World Bank. Available at Downloaded on 30 Dec 2017

Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.International ProgramsPopulation Media CenterSouth BurlingtonUSA

Personalised recommendations