Key SBCC Actions in a Rapid-Onset Emergency: Case Study From the 2015 Nepal Earthquakes
In case of an emergency, various social and behavior change communication (SBCC) instruments can play an important role in not only providing immediate access to lifesaving information to affected populations but also in resilience building and strengthening accountability of government and international and national civil society organizations.
This case study provides the readers with an overview of key challenges, needs, and SBCC strategies in case of a large-scale emergency that affects beneficiaries, service providers, and humanitarian actors at the same time. It suggests a step-by-step approach, starting with functional media channels for immediate dissemination of lifesaving messages and collection of feedback on the needs and concerns of affected population, and then slowly moving on to directly reaching out to communities through a variety of SBCC strategies including mobile ‘edutainment’ (Entertainment with the purpose of providing educational information to the target audience) shows and face-to-face community mobilization.
The chapter focuses on key elements of the SBCC strategy pursued by UNICEF: a strong coordination mechanism between the government and national and local partners both regarding communication efforts and accountability mechanisms, a rapid assessment and rehabilitation of communication channels and mechanisms to ensure meaningful participation, and opportunities for community members to provide feedback and receive mass-scale counselling.
The information of this document expresses the personal views and opinions of the authors and does not necessarily represent UNICEF’s position.
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