Community Organizing: Building Social Capital as a Development Strategy

Living reference work entry


A surprising thing happened during a recent CCTV’s China Economic Person of the Year award ceremony, a “wager” between two of China’s electronic giants, Gree and Xiaomi. This in turn led many to consider the challenges facing Chinese manufacturers during in the Internet age as well as their strategies as they adapt to the new social Internetworking era. One of the difficulties that the Internet puts on these types of enterprises is how to establish the relations with users on a large scale. Through this case study, an online community-built strategy will be explored as well as the new challenges business expansion entailed.


Online social network Strategy Community 



The author acknowledges support for this research from Beijing Social Science Fund Project (15JGB087)


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Authors and Affiliations

  1. 1.Business SchoolCentral University of Finance and EconomicsBeijingChina

Section editors and affiliations

  • Song Lin
    • 1
  1. 1.Business SchoolCentral University of Finance and EconomicsBeijingChina

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