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Corporate Philanthropy in China: Response to Institutional Pressure and Stakeholders’ Requirements

  • Xiaoyuan LiuEmail author
Living reference work entry

Abstract

As an important component of corporate social responsibility, corporate philanthropy (CP) in the context of developed countries has received increasing attention from scholars in recent years. Little attention has been paid to CP in emerging markets, especially in China. What influences CP decisions and level of giving in China? To answer this question, we integrate stakeholder and institutional theory to identify the particular determinants of CP in China. We develop a conceptual framework of the determinants of CP in China, and find that government (central and local), the media and customers (current and potential) influence enterprises’ donations in China. Moreover, we draw on case studies of three Chinese companies of different ownership type. Our findings generally indicate that CP is a strategic choice that enables Chinese enterprises to achieve a competitive advantage in dealing with institutional pressure and their various stakeholders’ requirements. We also provide practical implications for Chinese enterprises.

Keywords

Corporate philanthropy Stakeholder theory Institutional theory Determinants 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.Department of StrategyCentral University of Finance and EconomicsBeijingChina

Section editors and affiliations

  • Song Lin
    • 1
  1. 1.Business SchoolCentral University of Finance and EconomicsBeijingChina

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