Encyclopedia of Food and Agricultural Ethics

2019 Edition
| Editors: David M. Kaplan

American Food Rhetoric

Reference work entry
DOI: https://doi.org/10.1007/978-94-024-1179-9_493



Definitions of rhetoric have evolved over the course of Western intellectual history. As a result, understandings of this civic art can range from the strategic manipulation of symbolic forms for persuasive ends to a constitutive process that is central to the formation of identity. In its infancy, the Aristotelian conception of rhetoric as a persuasive appeal deployed by speakers to gain the advocacy of an audience was highly influential (Kennedy 1991). From this traditional standpoint, rhetoric can be summarized as a process whereby an advocate meets an external challenge with a specific set of symbolic appeals, overcomes situational constraints, and achieves personal and communal objectives (Bitzer 1992). This narrow view of rhetoric began to expand as a result of theorists such as Kenneth Burke, who positioned it at the center of human symbolic commerce, suggesting that it played...

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© Springer Nature B.V. 2019

Authors and Affiliations

  1. 1.Louisiana State UniversityBaton RougeUSA