Food Culture and Chefs
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The public’s fascination with chefs can be tracked through the rising celebrity of chefs like Jamie Oliver, Gordon Ramsay, and Heston Blumenthal. No longer confined to the kitchen, chefs with prominent media presence have created a changed role for professional chefs which can require skills other than cooking in order to be successful. Appearing on cooking programs, writing cookbooks, and promoting household products are just some of the additional jobs required of chefs in order to maintain a profile and run a successful business. Chefs themselves have become brands, changing perceptions of the hospitality industry significantly. This entry gives an overview of celebrity chef culture and some of its effects. In order to understand the celebrity chef phenomenon, this section examines celebrity culture, food criticism, and the increasing influence of social media.
The perception of chefing...
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