Design for the Value of Presence

  • Caroline NevejanEmail author
  • Frances Brazier
Reference work entry


This chapter elaborates on design for the value of presence. As digital technologies have made it possible for us to connect to each other at a speed and scale that is unprecedented, presence is acquiring many new stances. The distinctions between being there (in virtual worlds), being here (making the being there available here), and the merging realities of these two are essential to the notion of presence. Understanding the essence of presence is the focus of current presence research to which many disciplines contribute, including computer science, artificial intelligence, artistic research, social science, and neurobiology.

The definition of presence used in this chapter is “steering towards well-being and survival,” and this definition introduces a neurobiological perspective on presence fundamental to the approach on which this chapter focuses. This perspective recognizes the choices and trade-offs involved in presence design. Presence design is a meta-design, which creates the context for human experience to emerge. Presence as a value for design can be a design requirement, a factor of analysis, and a key value in a process of Design for Values.

This chapter discusses a number of analytical and design frameworks for constructing and deconstructing presence design. Acknowledging that presence is a fuzzy concept and that a variety of open issues can be identified, presence as a value for design is fundamental for human beings to accept responsibility in complex environments. Further research will need to address how we, as human beings, change and how our sense of presence changes, as a result of living in a network society with ubiquitous technology and all pervasive media being part of our day-to-day lives.


Presence Value Design Trust Experience Networks 


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Copyright information

© Springer Science+Business Media Dordrecht 2015

Authors and Affiliations

  1. 1.Delft University of TechnologyDelftThe Netherlands

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