Collectivism
Synonyms
Description
More than a decade ago, Smith, Dugan and Trompenaars (1996) stated that the individualism-collectivism dimension was “the most important yield of cross-cultural psychology to date” (p. 237). Since 1980, this construct has become extremely popular in the cross-cultural literature, and at least 1,400 articles have been published on the subject (Gelfand, Bhawuk, Nishii, & Bechtold, 2004). However, their authors have applied the term individualism-collectivism to a wide range of diverse phenomena, creating significant confusion.
The fascination with the individualism-collectivism dimension started after Hofstede’s (1980) work. He used nations as units of analysis and proposed a bipolar dimension of national culture that was strongly correlated with national wealth. The rich nations emerged at one of the dimension’s poles (individualism), whereas the poorest nations were at the opposite pole (collectivism). Hofstede interpreted this dimension as a...
References
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