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Handbook of Child Well-Being pp 2031–2055Cite as

Advertising and Child Well-Being

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Abstract

This chapter examines the empirical evidence for the impact of advertising on children’s well-being and is organised into three sections. The chapter begins with the fundamental question of whether and under what circumstances it is fair to advertise to children at all and suggests that we need a new set of criteria which can also accommodate new media advertising. Section two considers the implications for governments of the growing evidence suggesting that advertising affects children’s propensity to smoke, drink alcohol and eat unhealthily. The third section explores the complex relationship between advertising, family arguments, materialism and childhood wellbeing and the profound implications for children on low incomes. What will become clear from the emerging empirical evidence reviewed in this chapter is that the relationship between advertising and children’s well-being remains highly complex and highly controversial but that it deserves a great deal of attention at a time when consumerism is fast becoming a global phenomenon often with little thought as to the consequences for child well-being. The balance of evidence points to advertising as a negative influence on children’s wellbeing but there is still a great deal that we do not know in this fast evolving landscape.

Keywords

  • Tobacco Advertising
  • Persuasion Knowledge
  • Life Dissatisfaction
  • Commercial World
  • Advertising Exposure

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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  • DOI: 10.1007/978-90-481-9063-8_177
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Authors and Affiliations

  1. UPR Marches et Innovation, EM-Lyon Business School, 23 Avenue Guy de Collongue, 69132, Ecully, France

    Prof. Agnes Nairn

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  1. Prof. Agnes Nairn
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Correspondence to Agnes Nairn .

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Editors and Affiliations

  1. Paul Baerwald School of Social Work and The Hebrew University of Jerusalem, Jerusalem, Israel

    Asher Ben-Arieh

  2. Research Institute of Quality of Life, University of Girona, Girona, Spain

    Ferran Casas

  3. Department of Sociology and Human Geography, University of Oslo, Oslo, Norway

    Ivar Frønes

  4. Department of Anthropology, Case Western Reserve University, Cleveland, Ohio, USA

    Jill E. Korbin

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Nairn, A. (2014). Advertising and Child Well-Being. In: Ben-Arieh, A., Casas, F., Frønes, I., Korbin, J. (eds) Handbook of Child Well-Being. Springer, Dordrecht. https://doi.org/10.1007/978-90-481-9063-8_177

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