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Die Bedeutung von Videoplattformen für die Gesundheitskommunikation

  • Nicola Döring
Living reference work entry
Part of the Springer Reference Sozialwissenschaften book series (SRS)

Zusammenfassung

Videoplattformen im Internet stellen neue Kanäle der Gesundheitskommunikation dar, die an Bedeutung und Reichweite gewinnen. Video-Kommunikatoren sind dabei Gesundheitsprofis, Medienprofis, vor allem aber Gesundheitslaien, die diverse Krankheiten und Beschwerden, medizinische Behandlungsmethoden sowie gesundheitsbewusste Lebensweisen und Prävention thematisieren. Derartige direkt gesundheitsbezogene sowie indirekt gesundheitsrelevante Online-Videos existieren in großer Fülle und haben teilweise sehr hohe Reichweiten, dabei ist die Inhaltsqualität ausgesprochen heterogen. Dementsprechend kann die Rezeption von Online-Gesundheitsvideos sowohl mit positiven Wirkungen (z. B. Patienten-Empowerment), als auch mit negativen Wirkungen (z. B. Verbreitung von Fehlinformationen) einhergehen. Der Beitrag beschreibt erstmals umfassend die Gesundheitskommunikation mittels Online-Videos als wichtigen neuen Untersuchungsgegenstand für die Kommunikationswissenschaft, referiert anhand der Lasswell-Formel den interdisziplinären Forschungsstand und zeigt Forschungslücken auf.

Schlüsselwörter

Online-Kommunikation Online-Videos Webvideos YouTube Peer-to-Peer-Gesundheitskommunikation Experten-Laien-Gesundheitskommunikation 

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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2016

Authors and Affiliations

  1. 1.Institut für Medien und KommunikationswissenschaftTechnische Universität IlmenauIlmenauDeutschland

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