Encyclopedia of Corporate Social Responsibility

2013 Edition
| Editors: Samuel O. Idowu, Nicholas Capaldi, Liangrong Zu, Ananda Das Gupta

Marketing Communications

Reference work entry
DOI: https://doi.org/10.1007/978-3-642-28036-8_101037
How to cite

 Marketing Communications and CSR

Copyright information

© Springer-Verlag Berlin Heidelberg 2013