Encyclopedia of Color Science and Technology

Living Edition
| Editors: Renzo Shamey

Color Trends

Living reference work entry

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DOI: https://doi.org/10.1007/978-3-642-27851-8_238-3



Color trends are expected forthcoming market interest in some specific color shades.

Sociological Function of Color Trends

Color trends are temporal collective color preferences. They restrain individual- as well as group-specific color preferences and determine people’s tastes and judgments over a certain period. Their application is typically not restricted to particular objects, contexts, or aesthetic conventions and is unconstrained by any functional, symbolic, or formal influences. Therefore, even colors with inherently negative symbolic meanings or connotations can become collectively preferred for a certain period. Individuals as well as society more generally perceive color trends as an articulation of “the predominant taste orientation.” Anyone who adopts the trend demonstrates that she/he is open-minded, modern, and a member of an ideal (ized) peer group representing the Zeitgeist...

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Authors and Affiliations

  1. 1.Architecture, Design and UrbanismUniversidad de Buenos Aires, Color Research ProgramBuenos AiresArgentina
  2. 2.MilanItaly
  3. 3.FH Joanneum University of Applied SciencesSalzburgAustria

Section editors and affiliations

  • Jose Luis Caivano
    • 1
  1. 1.Secretaria de Investigaciones FADU-UBAUniversidad de Buenos Aires and ConicetBuenos AiresArgentina