Semantic Technology Adoption: A Business Perspective

  • V. Richard Benjamins
  • Mark Radoff
  • Mike Davis
  • Mark Greaves
  • Rose Lockwood
  • Jesús Contreras
Reference work entry


In the past decade, significant budgets have been invested in the development of Semantic Technologies. In this chapter, relevant factors are laid out for semantic technology adoption and a framework is provided for describing and understanding the value proposition of semantic technology from a business point of view. An overview will be shown of the current semantic offering in the market place, and this will be interpreted in terms of the framework. Finally, three adoption horizons will be introduced for when semantic technology can be expected to reach the mainstream market and what role it will play in organizations. Overall, the conclusion is that there is some uptake of the technology, but that the mainstream market is still not reached. This is partly because of a lack of understanding by industries of in what situations semantic technologies can add value to their business. This is the reason for introducing a new framework that is aimed at enabling industries to more easily relate semantic technologies to their business.



The work reported in this chapter has been partially funded by the European Commission in the context of the Value-IT project.


  1. 1.
    Berners-Lee, T., Hendler, J., Lassila, O.: The semantic web, a new form of web content that is meaningful to computers will unleash a revolution of new possibilities. Sci. Am. Mag. 284, 35–43 (2001)Google Scholar
  2. 2.
    Moore, G.: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainsteam Customers. HarperCollins, New York (1999)Google Scholar
  3. 3.
    Chesbrough, H.W.: Open Innovation: The New Imperative for Creating and Profiting from Technology. Harvard Business School, Boston (2003)Google Scholar
  4. 4.
    Value IT Consortium. Establishing dynamic link between research and business environments. (2010)
  5. 5.
    W3C. Semantic web case studies and use cases. (2010)
  6. 6.
    Young, G.O.: Global Enterprise Web 2.0 Market Forecast: 2007–2013. Forrester Research, Cambridge (2008)Google Scholar
  7. 7.
    Heath, T.: Linked data-connect distributed data across the web. (2010)

Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • V. Richard Benjamins
    • 1
  • Mark Radoff
    • 2
  • Mike Davis
    • 2
  • Mark Greaves
    • 3
  • Rose Lockwood
    • 4
  • Jesús Contreras
    • 5
  1. 1.Telefonica R&DMadridSpain
  2. 2.OvumLondonUK
  3. 3.Vulcan Inc.SeattleUSA
  4. 4.Technology Industry AnalystLondonUK
  5. 5.iSOCOMadridSpain

Personalised recommendations