Agricultural Government Commercial Company

Living reference work entry



Government Commercial Company: A 100% government-owned corporatized enterprise that is required to operate purely on commercial objectives.

Product Differentiation: Making changes to product to set it apart from competitor products in the marketplace.

Product diversification: Modifying current products to add variety or adding new products to the existing line or mix of products.


In the field of public administration or public management, the issue of organizational performance has become critical since it is seen as the ultimate goal (Rainey 2003). Providing solutions to the reforming, yet struggling public companies will not only help improve their performance but also greatly enhance the overall public sector portfolio performance of economies. However, certain public companies are resource dependent on other stakeholders. The perusal of literature is indicative of public...

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  1. Fernandez S, Rainey HG (2006) Managing successful organizational change in the public sector. Public Adm Rev 66(2):168–176. Scholar
  2. Narayan J (2016) Business economics in a rapidly changing world. Enterprises: the case of government commercial companies in Fiji. On-line book. Nova Science Publishers Inc., New York. isbn:978-1-63485-199-2Google Scholar
  3. Pratap A (2021) Email interview with General Manager, Fiji Rice Limited. 16, 22 FebruaryGoogle Scholar
  4. Rainey HG (2003) Understanding and managing public organizations. Jossey-Bass, San FranciscoGoogle Scholar
  5. Sharma R (2021) Email correspondence with Board Chairperson, Fiji Rice Limited. 20 FebruaryGoogle Scholar
  6. Singh D (1998) Rewa rice or is it Rewa trading? Government rice company diversifies into wholesaling to survive competition. The Review, 26 SeptemberGoogle Scholar
  7. Strategic Plan (2020–2025) Fiji Rice LimitedGoogle Scholar
  8. The Review (2002) Rewa rice: revitalising production. Dr Ali charts a new path for the struggling company. The Review, 22–27 JulyGoogle Scholar

Authors and Affiliations

  1. 1.Discipline of Management and Public Administration, School of Business and ManagementThe University of the South PacificSuvaFiji