The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs

Living Edition
| Editors: Phil Harris, Alberto Bitonti, Craig S. Fleisher, Anne Skorkjær Binderkrantz

Get Out the Vote (GOTV)

  • Jim MillerEmail author
Living reference work entry


Get out the vote (better known as GOTV) activities and operations are those activities that are used in an election campaign to turn voters out on Election Day. While designed to help a political campaign to identify and mobilize potential supporters to support their candidate at election time, GOTV can easily be utilized in public affairs campaigns large and small, regardless of the issue. GOTV activities are important to measure the level of support for your candidate. They are also quite helpful in pointing you to where to best allocate communications, volunteer, and financial resources.

What Is GOTV?

Get out the vote (better known as GOTV) activities include those operations that are used in an election campaign to turn voters out on Election Day, encompassing those tactics and strategies the campaign will use to get supporters to get up, go out, and vote on Election Day. Although it seems to be a 1-day event that only applies to elections, it is actually an important...


GOTV Voter identification Voter mobilization 
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  1. Green, D. P., McGrath, M. C., & Aronow, P. M. (2013). Field experiments and the study of voter turnout. Journal of Elections, Public Opinion and Parties, 23(1), 27–48. Scholar
  2. Green, D. P., Gerber, A. S., & Nickerson, D. W. (2003). Getting out the vote in local elections: Results from six door-to-door canvassing experiments. The Journal of Politics, 65(4), 1083–1096.CrossRefGoogle Scholar
  3. Nickerson, D. W. (2007). Does email boost turnout? Quarterly Journal of Political Science, 2, 369–379.CrossRefGoogle Scholar
  4. Showalter, A. The most successful get out the vote program tactics. Retrieved from

Further Reading

  1. Issenberg, S. (2013). The victory lab: The secret science of winning campaigns. New York: Crown Books.Google Scholar
  2. Marx, B., Pons, V., Suri, T., & National Bureau of Economic Research. (2017). The Perils of voter mobilization. Working paper 23946 found online at:
  3. Trippi, J. (2004). The revolution will not be televised: Democracy, the internet, and the overthrow of everything. New York: Regan Books.Google Scholar
  4. Why Voter Mobilization Matters. The Brookings Center. White Paper found at:

Copyright information

© The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Connect Public AffairsOttawaCanada

Section editors and affiliations

  • Craig S. Fleisher
    • 1
  1. 1.Aurora WDCMadisonUSA