Encyclopedia of Sustainability in Higher Education

2019 Edition
| Editors: Walter Leal Filho

Green Washing

  • René Pereira AndersonEmail author
  • Estevão Brasil Ruas Vernalha
  • Micheli Kowalczuk Machado
Reference work entry
DOI: https://doi.org/10.1007/978-3-030-11352-0_442

Definition

The term greenwashing is currently used to design an advertising practice that uses the concept of environmental sustainability merely as a market appeal from a consumerist perspective and in disagreement with environmental conservation. In this sense, it is fundamental to develop an analysis about this practice that can compromise the fundamentals and goals of sustainability.

Introduction

The intensification of the industrialization process, technological advances, and the lack of perpetuity of usage objects are directly associated with the expansion of important environmental impacts, materialized through factors such as extraction of natural resources, climate change, and increasing generation of solid waste which suffers an unappropriated disposal. This scenario addresses to a reality that directly contributes to soil, water, and air contamination and explains the need for the transformation of productive and consumptive processes, in order to mitigate environmental...

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • René Pereira Anderson
    • 1
    Email author
  • Estevão Brasil Ruas Vernalha
    • 1
  • Micheli Kowalczuk Machado
    • 1
  1. 1.Núcleo de Estudos em Sustentabilidade e Cultura – NESC/CEPECentro Universitário UNIFAATAtibaiaBrazil

Section editors and affiliations

  • Markus Will
  • Isabel Novo-Corti
    • 1
  1. 1.University of A CorunaA CoruñaSpain