Encyclopedia of Database Systems

2018 Edition
| Editors: Ling Liu, M. Tamer Özsu

Anchor Text

  • Vassilis Plachouras
Reference work entry
DOI: https://doi.org/10.1007/978-1-4614-8265-9_939

Synonyms

Anchor; Anchor text surrogate

Definition

Anchor text is the text associated with a hyperlink pointing from one Web document to another. Anchor text provides a concise description of a document, not necessarily written by the author of the document. It is very effective in Web search retrieval tasks, and in particular, in tasks where the aim is to find the home page of a given website.

Key Points

Hyperlink analysis algorithms explicitly employ the hyperlinks between Web documents to find high quality or authoritative Web documents. A form of implicit use of the hyperlinks in combination with content analysis is the use anchor text associated with the incoming hyperlinks of documents. Web documents can be represented by an anchor text surrogate, which is formed by collecting the anchor text associated with the hyperlinks pointing to the document.

The anchor text of the incoming hyperlinks provides a concise description for a Web document. The used terms in the anchor text may be...

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Recommended Reading

  1. 1.
    Craswell N, Hawking D, Robertson S. Effective site finding using link anchor information. In: Proceedings of the 24th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval; 2001. p. 250–7.Google Scholar
  2. 2.
    Eiron N, McCurley KS. Analysis of anchor text for web search. In: Proceedings of the 26th Annual International ACM SIGIR Conference on Research and Development in Informaion Retrieval; 2003.p. 459–60.Google Scholar
  3. 3.
    Upstill T, Craswell N, Hawking D. Query-independent evidence in home page finding. ACM Trans Inform Syst. 2003;21(3):286–313.CrossRefGoogle Scholar

Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Yahoo! ResearchBarcelonaSpain

Section editors and affiliations

  • Giambattista Amati
    • 1
  1. 1.Fondazione Ugo BordoniRomeItaly