Encyclopedia of Database Systems

2018 Edition
| Editors: Ling Liu, M. Tamer Özsu

Structure Analytics in Social Media

  • Sihem Amer-Yahia
  • Mahashweta Das
  • Gautam Das
  • Saravanan Thirumuruganathan
  • Cong Yu
Reference work entry
DOI: https://doi.org/10.1007/978-1-4614-8265-9_80709

Synonyms

Aggregate analytics in social media; Exploratory mining in social media; User-generated content analysis

Definition

Structure analytics in social media is the process of discovering the structure of the relationships emerging from social media use, by leveraging the rich metadata associated with items and users in online sites. It focuses on identifying the users involved, the activities they undertake, the actions they perform, and the items they create and interact with. Example items can be movies, restaurants, entities, and Web pages. The objective of structure analytics in social media is to identify interesting patterns in large amounts of user-generated content such as product reviews, rating, forums, and social media conversations and use that knowledge in subsequent actions. An example mining task is finding groups of reviewers who have similar feedback (such as high ratings) for similar (or diverse) sets of items (such as movies by the same director). Unlike...

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Recommended Reading

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Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2018

Authors and Affiliations

  • Sihem Amer-Yahia
    • 1
    • 2
  • Mahashweta Das
    • 3
  • Gautam Das
    • 4
  • Saravanan Thirumuruganathan
    • 4
    • 5
  • Cong Yu
    • 6
  1. 1.CNRSUniv. Grenoble AlpsGrenobleFrance
  2. 2.Laboratoire d’Informatique de GrenobleCNRS-LIGSaint Martin-d’HèresFrance
  3. 3.Visa ResearchPalo AltoUSA
  4. 4.Department of Computer Science and EngineeringUniversity of Texas at ArlingtonArlingtonUSA
  5. 5.Qatar Computing Research InstituteHamad Bin Khalifa UniversityDohaQatar
  6. 6.Google ResearchNew YorkUSA

Section editors and affiliations

  • Fatma Özcan
    • 1
  1. 1.IBM Almaden Research CenterSan JoseUSA