Encyclopedia of Database Systems

2018 Edition
| Editors: Ling Liu, M. Tamer Özsu

Personalized Web Search

  • Ji-Rong Wen
  • Zhicheng Dou
  • Ruihua Song
Reference work entry
DOI: https://doi.org/10.1007/978-1-4614-8265-9_267

Synonyms

Personalized search

Definition

For a given query, a personalized Web search can provide different search results for different users or organize search results differently for each user, based upon their interests, preferences, and information needs. Personalized web search differs from generic web search, which returns identical research results to all users for identical queries, regardless of varied user interests and information needs.

Historical Background

Web search engines have made enormous contributions to the web and society. They make finding information on the web quick and easy. However, they are far from optimal. A major deficiency of generic search engines is that they follow the “one size fits all” model and are not adaptable to individual users. This is typically shown in cases such as these:
  1. 1.

    Different users have different backgrounds and interests. They may have completely different information needs and goals when providing exactly the same query. For...

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Recommended Reading

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Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Microsoft Research AsiaBeijingChina
  2. 2.Nankai UniversityTianjinChina

Section editors and affiliations

  • Cong Yu
    • 1
  1. 1.Google ResearchNew YorkUSA