Definition
The television market is made up of content producers, broadcasting network operators, packagers and TV service providers, carriers and network providers, as for the supply side, as well as the so-called “audience,” for the demand side. It is a complex TWO-SIDED market, mature and strongly regulated. It is characterized by cultural, political, and industrial elements. These different components are deeply rooted within the national television markets but, at the same time, respond to global economic dynamics and supranational laws. The television industry can be divided into three main activities, corresponding to three different economic functions. These are the programs’ production, the organization of television programs in a schedule, and signal distribution in the territory. Almost a century after its invention and standardization, television is nowadays evolving again, as the competition provided by newer and different screens (pc, smartphone, tablet) is increasing,...
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Savini, P. (2019). Television Market. In: Marciano, A., Ramello, G.B. (eds) Encyclopedia of Law and Economics. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-7753-2_472
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