Idea-Marathon System (IMS)

  • Takeo HiguchiEmail author
Living reference work entry


What Is Idea-Marathon System?

Idea-Marathon System, the so-called IMS, is a philosophical approach of creativity, to build up a habit of daily thinking and immediate writing in one’s notebook along with a consecutive number to each idea. IMS was created by Takeo Higuchi in 1984. Higuchi has been writing these days 50 ideas everyday, often with drawings in his 498 notebooks as of October 2019, accumulating more than 496,000 ideas in his notebooks.

Principles of Idea-Marathon

  1. 1.

    Keep using notebooks of the same kind.

  2. 2.

    Generate new ideas everyday to write in the notebook chronologically with idea numbers.

  3. 3.

    Draw pictures for your ideas as often as possible.

  4. 4.

    Talk to your neighbors.

  5. 5.

    Review your ideas.

  6. 6.

    Implement the best ideas out of stock.


Unique points of Idea-Marathon System (IMS) are that it is done daily so that IMS will become a habit after at least 3 months.

What to Record Idea in IMS

In Idea-Marathon,...

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  1. Kawaji T, Higa M, Nakaji Y. Effect of creativity in idea-Marathon system (in Japanese). In: The 33rd conference of Japan creativity society; 2011.Google Scholar

Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Idea-Marathon Institute (IMS Institute)TokyoJapan

Section editors and affiliations

  • Igor N. Dubina
    • 1
    • 2
  1. 1.The Faculty of EconomicsNovosibirsk State University (NSU)NovosibirskRussia
  2. 2.The International Institute of Economics, Management, and Information SystemsAltai State University (ASU)BarnaulRussia