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Social Media, Definition and History

Glossary

Ambient Awareness:

Awareness created through regular and constant reception and/or exchange of information fragments through social media

MMORPG:

Massively Multiplayer Online Role-Playing Game

Mobile Social Media:

Group of mobile marketing applications that allow the creation and exchange of user-generated content

UCG:

User-generated content

Definition

Social media are defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” (Kaplan and Haenlein 2010, p. 61). Without any doubt, social media and UCG have become a reality for millions of individuals and corporations. If it were a country, the social networking site Facebook would be the third most populated one in the world, with its over 900 million users. The collaborative project Wikipediawith an impressive 22 million articles has over 370 million readers worldwide and is undeniable a key...

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Social Media, Definition and History, Fig. 1

References

  • Kaplan AM (2012) If you love something, let it go mobile: mobile marketing and mobile social media 4×4. Bus Horiz 55(2): 129–139

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  • Kaplan AM, Haenlein M (2009) The fairyland of second life: about virtual social worlds and how to use them. Bus Horiz 52(6): 563–572

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  • Kaplan AM, Haenlein M (2010) Users of the world, unite! The challenges and opportunities of social media. Bus Horiz 53(1):59–68

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  • Kaplan AM, Haenlein M (2011) The early bird catches the news: nine things you should know about micro-blogging. Bus Horiz 54(2): 105–113

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© 2014 Springer Science+Business Media New York

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Kaplan, A.M. (2014). Social Media, Definition and History. In: Alhajj, R., Rokne, J. (eds) Encyclopedia of Social Network Analysis and Mining. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-6170-8_95

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