Target costing is the concept of price-based costing instead of cost-based pricing. A target price is the estimated price for a product or service that potential customers will be willing to pay. A target cost is the estimated long-run cost of a product or service that allows the firm to achieve a targeted profit. Target cost is derived by subtracting the target profit from the target price.
Target costing is widely used. For example, Mercedes and Toyota in the automobile industry, Panasonic and Sharp in the electronic industry, and Apple and Toshiba in the personal computer industry use target costing (Maher, Stickney and Weil, 1997). This approach is quite different from standard costing. Target costing begins with identifying customers' needs and estimating an acceptable sales price for the product. Working backwards, the full cost of the product is established so as to earn an estimated profit. Target costs serve as goals for research and development, design, production...
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