God Is Love Pentecostal Church

Definition

The God is Love Pentecostal Church is part of a new group of Pentecostal churches that emerged in the second half of the twentieth century and developed especially in the urban environment of large cities. From its origins, the main targets of its message were migrants from the interior of the country, who arrived enticed by the promises of modernity and industrialization. In the 1970s, a decade after its foundation, it had significant growth thanks to an intensive radio campaign. In the early twenty-first century, the church becomes part of the largest Pentecostal churches in Brazil and owns the largest Pentecostal temple in Latin America.

Introduction

All major Pentecostal churches in Brazil owe part of its growth to the intensive use of the media, and this is particularly true in the case of the God is Love Pentecostal Church. The radio has been used as the main mechanism to disseminate the church’s message since its inception more than 50 years ago. Two important aspects...