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  • Living reference work
  • © 2020

Handbook of Communication for Development and Social Change


  • a comprehensive and up-to-date overview

  • written by experts in the field and renowned scholars

  • richly illustrated and available in multiple formats - print, static electronic, and live electronic

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Table of contents (85 entries)

  1. Digital Communication and Tourism for Development

    • Alessandro Inversini, Isabella Rega
  2. Digital Stories as Data

    • Valerie M Campbell

About this book

This handbook provides a single reference resource for communication for development and social change. Increasingly, one considers communication to be crucial to effectively tackle the major problems of today. Hence, the question being addressed in this handbook is, is there a right communication strategy? Perspectives on sustainability, participation, and culture in communication have changed over time in line with the evolution of development approaches and trends, and in response to the need for effective applications of communication methods and tools to new issues and priorities. Divided into prominent themes comprising relevant chapters written by experts in the field and reviewed by renowned editors, the book addresses topics where communication and social change converge in both theory and praxis. Specific concerns and issues include food security, climate change, poverty reduction, health, equity and gender, sustainable development goals, and information and communication technologies (ICTs). The book shows how communication is essential at all levels of society. It helps readers understand the processes that underlie attitude change and decision-making and the work uses powerful models and methods to explain the processes that lead to sustainable development and social change. This is essential reading for academics and practitioners, students and policy makers alike.


  • Communication for development and social change
  • Communication for change
  • Strategic communication
  • Journalism and international communication
  • Health communication
  • Environmental communication
  • Social change activities
  • Knowledge management and development
  • Communication activities for development

Editors and Affiliations

  • Former UNESCO Chair in Communication for Sustainable Social Change, University of Leuven, Hong Kong, Hong Kong

    Jan Servaes

About the editor

Jan Servaes (PhD) is UNESCO Chair in Communication for Sustainable Social Change. He has taught International Communication and Communication for Social Change in Australia, Belgium, China, Hong Kong, the United States, The Netherlands, and Thailand, in addition to several teaching stints at about 120 universities in 55 countries.
Servaes is Editor-in-Chief of the Elsevier journal “Telematics and Informatics: An Interdisciplinary Journal on the Social Impacts of New Technologies”, and Editor of the Lexington Book Series “Communication, Globalization and Cultural Identity”, and the Springer Book Series “Communication, Culture and Change in Asia”. Servaes has undertaken research, development, and advisory work around the world and is the author of journal articles and books on such topics as international and development communication; ICT and media policies; intercultural communication; participation and social change; and human rights and conflict management. He is known for his ‘multiplicity paradigm’ in “Communication for Development. One World, Multiple Cultures” (1999).

Bibliographic Information

  • Book Title: Handbook of Communication for Development and Social Change

  • Editors: Jan Servaes

  • DOI:

  • Publisher: Springer Singapore

  • eBook Packages: Springer Reference Literature, Cultural & Media Studies, Reference Module Humanities and Social Sciences

  • Topics: Development Communication, Development Studies, Environmental Communication