Handbook of Communication for Development and Social Change

1. A Changing World: FAO Efforts in Communication for Rural Development

   • Silvia Balit, Mario Acunzo

2. A Community-Based Participatory Mixed-Methods Approach to Multicultural Media Research

   • Rukhsana Ahmed, Luisa Veronis

3. A Sense of Community in the ASEAN

   • Pornpun Prajaknate

4. A Threefold Approach for Enabling Social Change: Communication as Context for Interaction, Uneven Development, and Recognition

   • Gloria Gómez Diago

5. Asian Contributions to Communication for Development and Social Change

   • Cleofe S. Torres, Linje Manyozo

6. Bottom-Up Networks in Pacific Island Countries: An Emerging Model for Participatory Environmental Communication

   • Usha S. Harris

7. Broadcasting New Behavioral Norms: Theories Underlying the Entertainment-Education Method

   • Kriss Barker

8. Capacity Building and People’s Participation in e-Governance: Challenges and Prospects for Digital India

   • Kiran Prasad

9. Case Study of Organizational Crisis Communication: Oxfam Responds to Sexual Harassment and Abuse Scandal

   • Claudia Janssen Danyi

10. Co-creative Leadership and Self-Organization: Inclusive Leadership of Development Action

    • Alvito de Souza, Hans Begeer

11. Communicating Climate Change: Where Did We Go Wrong, How Can We Do Better?

    • Emily Polk

12. Communication and Culture for Development: Contributions to Artisanal Fishers’ Wellbeing in Coastal Uruguay

    • Paula Santos, Micaela Trimble

13. Communication for Development and Social Change Through Creativity

    • Arpan Yagnik

14. Communication for Development and Social Change: Conclusion

    • Jan Servaes

15. Communication for Development and Social Change: In Search of a New Paradigm

    • Jan Servaes

16. Communication for Development and Social Change: Three Development Paradigms, Two Communication Models, and Many Applications and Approaches

    • Jan Servaes, Patchanee Malikhao

17. Communication Policy for Women’s Empowerment: Media Strategies and Insights

    • Kiran Prasad

18. Communicative Analysis of a Failed Coup Attempt in Turkey

    • Zafer Kıyan, Nurcan Törenli

19. Community Radio in Ethiopia: A Discourse of Peace and Conflict Reporting

    • Mulatu Alemayehu Moges

20. Daniel Lerner and the Origins of Development Communication

    • Hemant Shah

This handbook provides a single reference resource for communication for development and social change. Increasingly, one considers communication to be crucial to effectively tackle the major problems of today. Hence, the question being addressed in this handbook is, is there a right communication strategy? Perspectives on sustainability, participation, and culture in communication have changed over time in line with the evolution of development approaches and trends, and in response to the need for effective applications of communication methods and tools to new issues and priorities. Divided into prominent themes comprising relevant chapters written by experts in the field and reviewed by renowned editors, the book addresses topics where communication and social change converge in both theory and praxis. Specific concerns and issues include food security, climate change, poverty reduction, health, equity and gender, sustainable development goals, and information and communication technologies (ICTs). The book shows how communication is essential at all levels of society. It helps readers understand the processes that underlie attitude change and decision-making and the work uses powerful models and methods to explain the processes that lead to sustainable development and social change. This is essential reading for academics and practitioners, students and policy makers alike.

• Communication for development and social change
• Communication for change
• Strategic communication
• Journalism and international communication
• Health communication
• Environmental communication
• Social change activities
• Knowledge management and development
• Communication activities for development

• Former UNESCO Chair in Communication for Sustainable Social Change, University of Leuven, Hong Kong, Hong Kong

  Jan Servaes

Jan Servaes (PhD) is UNESCO Chair in Communication for Sustainable Social Change. He has taught International Communication and Communication for Social Change in Australia, Belgium, China, Hong Kong, the United States, The Netherlands, and Thailand, in addition to several teaching stints at about 120 universities in 55 countries.
Servaes is Editor-in-Chief of the Elsevier journal “Telematics and Informatics: An Interdisciplinary Journal on the Social Impacts of New Technologies”, and Editor of the Lexington Book Series “Communication, Globalization and Cultural Identity”, and the Springer Book Series “Communication, Culture and Change in Asia”. Servaes has undertaken research, development, and advisory work around the world and is the author of journal articles and books on such topics as international and development communication; ICT and media policies; intercultural communication; participation and social change; and human rights and conflict management. He is known for his ‘multiplicity paradigm’ in “Communication for Development. One World, Multiple Cultures” (1999).

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