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  • © 2007

Explaining Consumer Choice

Palgrave Macmillan

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xii
  2. Foundations

    1. Front Matter

      Pages 1-1
    2. Consumer Behavior Analysis

      • Gordon R. Foxall
      Pages 3-23
    3. What is Intentionality?

      • Gordon R. Foxall
      Pages 24-48
    4. Intentionality and Mind

      • Gordon R. Foxall
      Pages 49-62
  3. Kinds of Contextual Psychology

    1. Front Matter

      Pages 63-63
    2. Intentional Psychologies

      • Gordon R. Foxall
      Pages 65-80
  4. Behavioral Economics

    1. Front Matter

      Pages 119-119
    2. Herrnstein: Matching and Melioration

      • Gordon R. Foxall
      Pages 121-132
    3. Rachlin: Teleological Behaviorism

      • Gordon R. Foxall
      Pages 133-148
    4. Ainslie: Picoeconomics

      • Gordon R. Foxall
      Pages 149-163
  5. Explaining Consumer Choice

    1. Front Matter

      Pages 165-165
    2. Everyday Consumer Choice

      • Gordon R. Foxall
      Pages 167-182
    3. Consumer Initiation and Imitation

      • Gordon R. Foxall
      Pages 183-212
    4. What Kind of Explanation?

      • Gordon R. Foxall
      Pages 213-235
  6. Back Matter

    Pages 236-256

About this book

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

About the author

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

Bibliographic Information

  • Book Title: Explaining Consumer Choice

  • Authors: Gordon R. Foxall

  • DOI: https://doi.org/10.1057/9780230599796

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Gordon R. Foxall 2007

  • Hardcover ISBN: 978-1-4039-9862-0Published: 27 June 2007

  • Softcover ISBN: 978-1-349-54711-1Published: 27 June 2007

  • eBook ISBN: 978-0-230-59979-6Published: 27 June 2007

  • Edition Number: 1

  • Number of Pages: XII, 256

  • Number of Illustrations: 6 b/w illustrations

  • Topics: Marketing, Management

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access