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Higher Education Consumer Choice

  • Book
  • © 2016

Overview

Authors:
  1. Jane Hemsley-Brown

    1. University of Surrey, UK

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    You can also search for this author in PubMed   Google Scholar

  2. Izhar Oplatka

    1. Tel Aviv University, Israel

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    You can also search for this author in PubMed   Google Scholar

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Table of contents (6 chapters)

  1. Front Matter

    Pages i-vi
    Download chapter PDF

  2. Introduction to Higher Education Consumer Behaviour

    • Jane Hemsley-Brown, Izhar Oplatka
    Pages 1-13

  3. Context and Concepts of Higher Education Consumer Choice

    • Jane Hemsley-Brown, Izhar Oplatka
    Pages 14-43

  4. Personal Influences on Consumer Behaviour

    • Jane Hemsley-Brown, Izhar Oplatka
    Pages 44-64

  5. Group Aspects of Consumer Behaviour

    • Jane Hemsley-Brown, Izhar Oplatka
    Pages 65-93

  6. Organisational Factors Influencing Higher Education Consumer Choice

    • Jane Hemsley-Brown, Izhar Oplatka
    Pages 94-117

  7. Conclusion: Modelling Higher Education Consumer Choice

    • Jane Hemsley-Brown, Izhar Oplatka
    Pages 118-132

  8. Back Matter

    Pages 133-137
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Keywords

About this book

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

Authors and Affiliations

  • University of Surrey, UK

    Jane Hemsley-Brown

  • Tel Aviv University, Israel

    Izhar Oplatka

About the authors

Jane Hemsley-Brown is a professor at Surrey Business School, University of Surrey, Guildford, UK where she has been Head of the Department of Business ( 2007-2011), Associate Dean (International Affairs) and Deputy Head of School (2008-2014). Her research interests include the marketisation of education, consumer behaviour and higher education marketing.
Izhar Oplatka is a professor of Educational Administration and Leadership at The School of Education, Tel Aviv University, Israel and the head of the dept. of Educational Policy and Administration. Professor Oplatka's research focuses on the lives and career of school teachers and principals, educational marketing, emotions and educational administration.


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