1. Reopening after the pandemic: leveraging the destination image to offset the negative effects of perceived risk

   • Francesca De Canio
   • Elisa Martinelli
   • Giampaolo Viglia

   Original Article 10 February 2023 Pages: 99 - 118

   

2. From physical to metaversal events: An exploratory study

   • Niccolò Piccioni

   Original Article Open access 24 February 2023 Pages: 119 - 134

   

3. How COVID-19 impacted cultural consumption: an explorative analysis of Gen Z’s digital museum experiences

   • Elena Bonel
   • Mauro Capestro
   • Eleonora Di Maria

   Original Article Open access 30 March 2023 Pages: 135 - 160

   

4. Determinants of organic tunisian purchasing behaviour: an application of the consumption values theory

   • Raja Kifaya
   • Daniele Rama

   Original Article Open access 19 April 2023 Pages: 161 - 177

   

5. Overview of the brand journey and opportunities for future studies

   • Sandra Maria Correia Loureiro

   Review Article Open access 13 March 2023 Pages: 179 - 206

   

6. Digital transformation and marketing: a systematic and thematic literature review

   • Marco Cioppi
   • Ilaria Curina
   • Elisabetta Savelli

   Review Article Open access 15 March 2023 Pages: 207 - 288