1. Marketing in the era of COVID-19

   • Janny C. Hoekstra
   • Peter S. H. Leeflang

   Original Article Open access 23 November 2020 Pages: 249 - 260

   

2. Towards a better understanding of practitioners’ ideas about product placement: an empirical analysis in the Italian context

   • Giacomo Gistri
   • Matteo Corciolani

   Original Article 12 October 2020 Pages: 261 - 288

   

3. The great Millennials’ trouble: leading or confused green generation? An Italian insight

   • Michelle Bonera
   • Anna Paola Codini
   • Giulia Miniero

   Original Article Open access 17 November 2020 Pages: 289 - 308

   

4. Hands off my data: users’ security concerns and intention to adopt privacy enhancing technologies

   • Federico Mangiò
   • Daniela Andreini
   • Giuseppe Pedeliento

   Original Article 22 November 2020 Pages: 309 - 342