1. Exploring the main drivers influencing brand loyalty to motorway services areas in Italy

   • Francesca De Canio
   • Manuel J. Sánchez-Franco
   • Elisa Martinelli

   Review Article 15 May 2020 Pages: 125 - 141

   

2. Premium private label: how product value, trust and category involvement influence consumers willingness to buy

   • Giuseppe Bertoli
   • Bruno Busacca
   • Marta Imperato

   Review Article Open access 04 August 2020 Pages: 143 - 161

   

3. Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism

   • Silvia Biraghi
   • Rossella Chiara Gambetti
   • Angela Antonia Beccanulli

   Review Article 10 August 2020 Pages: 163 - 187

   

4. Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy

   • Daniele Scarpi
   • Gabriele Pizzi
   • Stefano Prestini

   Original Article 01 April 2020 Pages: 189 - 206

   

5. Lived experiences about car sharing in young adults: Emerging paradoxes

   • Giovanna Magnani
   • Beatrice Re

   Original Article 09 April 2020 Pages: 207 - 229

6. Self-production in an upcycling online community: shared knowledge, collaborative ideas and creation of value

   • Carla Coppola
   • Agostino Vollero
   • Alfonso Siano

   Original Article 19 May 2020 Pages: 231 - 248