1. 2020: a new Journal for a true Marketing

   • Riccardo Resciniti

   Editorial 13 March 2020 Pages: 1 - 2

2. Editorial

   • Daniele Dalli

   Editorial 03 March 2020 Pages: 3 - 5

3. It’s all about marketing! Exploring the social perception in the Italian context

   • Vittoria Marino
   • Riccardo Resciniti
   • Mario D’Arco

   Original Article 10 February 2020 Pages: 7 - 23

   

4. Measuring internalized versus externalized luxury consumption motivations and consumers’ segmentation

   • Gianluigi Guido
   • Cesare Amatulli
   • Giovanni Pino

   Original Article 12 February 2020 Pages: 25 - 47

5. Standing for politics: What consequences for brands?

   • Laura Grazzini
   • Diletta Acuti
   • Daniel Korschun

   Original Article 13 February 2020 Pages: 49 - 65

   

6. Consumer-defined assortments: application of card-sorting to category management

   • Gabriele Pizzi
   • Gian Luca Marzocchi

   Original Article 13 February 2020 Pages: 67 - 84

7. Creativity in the marketing and consumer behavior literature: a structured review and a research agenda

   • Gaetano Miceli
   • Maria Antonietta Raimondo

   Review 18 February 2020 Pages: 85 - 124