Journal of Targeting, Measurement and Analysis for Marketing is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 20, issue 1, March 2012
5 articles in this issue
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Impact of category management practices on customer satisfaction – Findings from Kuwaiti grocery retail sector
Authors
- Khurram Sharif
- Content type: Original Article
- Published: 12 March 2012
- Pages: 17 - 33
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Metcalfe's law and operational, analytical and collaborative CRM-using online business communities for co-creation
Authors
- Shirin Alavi
- Vandana Ahuja
- Yajulu Medury
- Content type: Original Article
- Published: 12 March 2012
- Pages: 35 - 45
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Exploring the role of acculturation in brand choice: A new perspective for targeting Indians living in the United Kingdom
Authors
- Rohini Vijaygopal
- Sally Dibb
- Content type: Original Article
- Published: 19 March 2012
- Pages: 47 - 56
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Effective frequency estimates in local media planning practice
Authors
- Igor Makienko
- Content type: Opinion Piece
- Published: 27 February 2012
- Pages: 57 - 65