Journal of Targeting, Measurement and Analysis for Marketing is now archived and no longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.

Volume 16, issue 1, December 2007

Special Issue: Mobile Marketing

9 articles in this issue

  1. Editorial

    Authors

    • Jonathan Reynolds
    • Content type: EditorialNotes
    • Published: 18 February 2008
    • Pages: 1 - 2

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