Journal of Targeting, Measurement and Analysis for Marketing is now archived and no longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.

Volume 14, issue 1, October 2005

7 articles in this issue

  1. Editorial

    Authors

    • Jonathan Reynolds
    • Content type: Editorial
    • Published: 01 October 2005
    • Pages: 5 - 6

  5. Pricing for value in ICT

    Authors

    • Aiyappa Pasura
    • Lynette Ryals
    • Content type: Paper
    • Published: 01 October 2005
    • Pages: 47 - 61

Explore

Volumes and issues