Journal of Digital Asset Management is now archived and no
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Volume 4, issue 4, September 2008
7 articles in this issue
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What's your digital third-hand strategy? Beyond the Marketing Procedural
Authors
- Michael Moon
- Content type: Cycle Time
- Published: 20 August 2008
- Pages: 173 - 175
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Organizational transformation in a marketing operation: Role of the new CMO — Interview with Beth Weesner and Shawn Mielke of Marketing Transformation Services (MTS)
Authors
- Beth Weesner
- Shawn Mielke
- Content type: Interview
- Published: 20 August 2008
- Pages: 176 - 187
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Innovations and development in the marketing supply chain: Migrating brand creation from passive to direct interaction with the consumer — Interview with Subhanker Bhattacharya of HCL Technologies
Authors
- Subhankar Bhattacharya
- Content type: Interview
- Published: 20 August 2008
- Pages: 188 - 196
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Operationalizing the progression from prospect to customer to evangelist: How marketing operations supports transparency and trust building in the New World of Web 2.0 — Interview with Gary Katz of Marketing Operations Partners
Authors
- Gary Katz
- Content type: Interview
- Published: 20 August 2008
- Pages: 197 - 212
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Business intelligence and predictive indicators for the performance-driven organization — Interview with Laura Patterson of VisionEdge Marketing
Authors
- Laura Patterson
- Content type: Interview
- Published: 20 August 2008
- Pages: 213 - 224
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How to increase CRM user adoption — Interview with Inna Proshkina of InvisibleCRM
Authors
- Inna Proshkina
- Content type: Interview
- Published: 20 August 2008
- Pages: 225 - 233