Journal of Digital Asset Management is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 3, issue 2, April 2007
9 articles in this issue
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Mastery model clarifies the paths to professional excellence
Authors
- Michael Moon
- Content type: Cycle Time
- Published: 16 May 2007
- Pages: 56 - 59
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Beyond digital asset management — Unlocking value where interactions and content intersect
Authors
- Brian Meek
- Content type: Paper
- Published: 16 May 2007
- Pages: 60 - 64
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MRM; making DAM and CRM stick together: The ten functional areas of marketing
Authors
- Romek Jansen
- Frans Riemersma
- Content type: Paper
- Published: 16 May 2007
- Pages: 65 - 70
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Quality marketing: Making marketing more strategic
Authors
- Laura Patterson
- Content type: Paper
- Published: 16 May 2007
- Pages: 71 - 78
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Building DAM solutions for service-oriented architecture
Authors
- Chuck Hurst
- Eric Hoffert
- Content type: Paper
- Published: 16 May 2007
- Pages: 79 - 88
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Strategic management of media assets for optimizing market communication strategies, obtaining a sustainable competitive advantage and maximizing return on investment: An empirical study
Authors
- Albert van Niekerk
- Content type: Paper
- Published: 16 May 2007
- Pages: 89 - 98
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Marketing resource management: A hype or a must have?
Authors
- Atilla Kerpisci
- Content type: Paper
- Published: 16 May 2007
- Pages: 99 - 101
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Long-term preservation and permanent access: How to ensure the long-term reuse value of your digital assets
Authors
- Hilde van Wijngaarden
- Content type: Paper
- Published: 16 May 2007
- Pages: 102 - 109