Journal of Database Marketing & Customer Strategy Management is now archived and no
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Volume 19, issue 2, June 2012
7 articles in this issue
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CRM technology use and implementation benefits in an emerging market
Authors
- Alhassan G Abdul-Muhmin
- Content type: Original Article
- Published: 21 May 2012
- Pages: 82 - 97
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The impact of social network-based segmentation on customer loyalty in the telecommunication industry
Authors
- Evangelos Xevelonakis
- Patrick Som
- Content type: Original Article
- Published: 07 May 2012
- Pages: 98 - 106
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The death of personal service: Will financial services customers who serve themselves do better than if they are served?
Authors
- Merlin Stone
- Content type: Original Article
- Published: 12 March 2012
- Pages: 107 - 119
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Customer behavior toward online insurance services in India
Authors (first, second and last of 5)
- Arpita Khare
- Saumya Dixit
- Shruti Mishra
- Content type: Original Article
- Published: 13 August 2012
- Pages: 120 - 133
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Databases in the cloud: How business communication is changing
Authors
- Adrian Sparks
- Content type: Technical Article
- Published: 23 April 2012
- Pages: 134 - 137
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Using a decision support optimisation software tool to maximise returns from an overall marketing budget: A case study from a B-to-C marketing company
Authors
- Paul Rowson
- Howard Thompson
- Julian Berry
- Content type: Practitioner Article
- Published: 30 April 2012
- Pages: 138 - 142