Journal of Database Marketing & Customer Strategy Management is now archived and no
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Volume 18, issue 2, June 2011
8 articles in this issue
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Getting what you paid for: Fighting wireless customer churn with rate plan optimization
Authors
- Ken Kwong-Kay Wong
- Content type: Original Article
- Published: 02 May 2011
- Pages: 73 - 82
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An empirical approach to ECRM-increasing consumer trustworthiness using online product communities
Authors
- Shirin Alavi
- Vandana Ahuja
- Yajulu Medury
- Content type: Original Article
- Published: 29 July 2011
- Pages: 83 - 96
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Reasons for country image evaluation: A study on China image from a Brazilian perspective
Authors
- Janaina de Moura Engracia Giraldi
- Ana Akemi Ikeda
- Marcos Cortez Campomar
- Content type: Original Article
- Published: 29 July 2011
- Pages: 97 - 107
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Literature review on complaints management
Authors
- Merlin Stone
- Content type: Practitioner Article
- Published: 29 July 2011
- Pages: 108 - 122
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Achieving critical mass in social networks
Authors
- Chris Geddes
- Content type: Practitioner Article
- Published: 29 July 2011
- Pages: 123 - 128
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In-memory analytics – strategies for real-time CRM
Authors (first, second and last of 4)
- Olaf Acker
- Florian Gröne
- Carsten Bange
- Content type: Technical Article
- Published: 29 July 2011
- Pages: 129 - 136
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Legal Update
Authors
- Jane Fae Ozimek
- Content type: Legal Update
- Published: 29 July 2011
- Pages: 137 - 144