Journal of Database Marketing & Customer Strategy Management is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 16, issue 1, March 2009
7 articles in this issue
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The service1st programme at Bank of Ireland
Authors
- Lyn Etherington
- Content type: Case Study
- Published: 21 April 2009
- Pages: 4 - 6
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Improving your sales with data fusion
Authors
- Pascal van Hattum
- Herbert Hoijtink
- Content type: Original Article
- Published: 21 April 2009
- Pages: 7 - 14
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How current targeting can hinder targeting in the future and what to do about it
Authors
- Eddie Rhee
- Shelby McIntyre
- Content type: Original Article
- Published: 21 April 2009
- Pages: 15 - 28
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IT governance and project management: A qualitative study
Authors
- Dev Sharma
- Merlin Stone
- Yuksel Ekinci
- Content type: Original Article
- Published: 21 April 2009
- Pages: 29 - 50
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Personalised web offer management
Authors
- Shaun Doyle
- Content type: Software Review
- Published: 21 April 2009
- Pages: 51 - 56
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Poetic justice for owners of database right
Authors
- Ewan Nettleton
- Content type: Legal Update
- Published: 21 April 2009
- Pages: 57 - 60