Journal of Database Marketing & Customer Strategy Management is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 15, issue 1, October 2007
8 articles in this issue
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Consumer reactions to online behavioural tracking and targeting
Authors
- Pamela L Alreck
- Robert B Settle
- Content type: Paper
- Published: 10 December 2007
- Pages: 11 - 23
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Personalisation and CRM
Authors
- Tyrone W Jackson
- Content type: Paper
- Published: 03 December 2007
- Pages: 24 - 36
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The importance of rewards in the management of multisponsor loyalty programmes
Authors
- Pedro Reinares Lara
- Jesús GarcÃa de Madariaga
- Content type: Paper
- Published: 03 December 2007
- Pages: 37 - 48
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Marketing and the Junk Fax Prevention Act: What now?
Authors
- Gwen Fontenot
- Raj Srivastava
- Anne Keaty
- Content type: Paper
- Published: 10 December 2007
- Pages: 49 - 55
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Assessing the costs of data retention in the UK
Authors
- Ewan Nettleton
- Mark Watts
- Content type: Legal Update
- Published: 03 December 2007
- Pages: 56 - 59
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The role of social networks in marketing
Authors
- Shaun Doyle
- Content type: Software Review
- Published: 29 February 2008
- Pages: 60 - 64