Journal of Database Marketing & Customer Strategy Management is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 14, issue 4, July 2007
8 articles in this issue
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Do you own a red car? Unmasking unusual data predictors to gain insight
Authors
- Sam Koslowsky
- Content type: Opinion Piece
- Published: 21 September 2007
- Pages: 266 - 270
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Lessons learned: A case study using data mining in the newspaper industry
Authors (first, second and last of 4)
- Candace L Gunnarsson
- Mary M Walker
- Kenneth Swann
- Content type: Paper
- Published: 21 September 2007
- Pages: 271 - 280
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Implementation study: Using decision tree induction to discover profitable locations to sell pet insurance for a startup company
Authors
- Rosskyn D'Souza
- Michal Krasnodebski
- Alan Abrahams
- Content type: Paper
- Published: 21 September 2007
- Pages: 281 - 288
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A professional category positioning: The role of personal values and their influence on consumer perceptions
Authors
- Edar Da Silva Añaña
- Walter Meucci Nique
- Content type: Paper
- Published: 21 September 2007
- Pages: 289 - 296
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A comparison of web use in marketing by local government in the United States and Australia
Authors
- Stewart Adam
- Michael D Featherstone
- Content type: Paper
- Published: 21 September 2007
- Pages: 297 - 310
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Don't bin your Data Protection responsibilities
Authors
- Ewan Nettleton
- William Jensen
- Content type: Legal Update
- Published: 21 September 2007
- Pages: 311 - 314
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A strategy for self-service in a telco environment
Authors
- Shaun Doyle
- Content type: Software Review
- Published: 21 September 2007
- Pages: 315 - 321