Journal of Database Marketing & Customer Strategy Management is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 12, issue 4, July 2005
9 articles in this issue
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Managing customer profitability using portfolio matrices
Authors
- Lawrence Ang
- Ben Taylor
- Content type: Paper
- Published: 01 July 2005
- Pages: 298 - 304
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Invisible data quality issues in a CRM implementation
Authors
- Andrea Reid
- Miriam Catterall
- Content type: Paper
- Published: 01 July 2005
- Pages: 305 - 314
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Strategy, technology and organisational alignment: Key components of CRM success
Authors
- Mary Lou Roberts
- Raymond R Liu
- Karyl Hazard
- Content type: Paper
- Published: 01 July 2005
- Pages: 315 - 326
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Marketing m-services: Establishing a usage benefit typology related to mobile user characteristics
Authors
- Gillian S Mort
- Judy Drennan
- Content type: Paper
- Published: 01 July 2005
- Pages: 327 - 341
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Do internet-based surveys increase personal self-disclosure?
Authors (first, second and last of 4)
- Richard C Hanna
- Bruce Weinberg
- Paul D Berger
- Content type: Paper
- Published: 01 July 2005
- Pages: 342 - 356
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Legal update: Getting tough on spam?
Authors
- Ewan Nettleton
- Content type: Paper
- Published: 01 July 2005
- Pages: 357 - 361
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Software review A sample road map for analytical CRM
Authors
- Shaun Doyle
- Content type: Paper
- Published: 01 July 2005
- Pages: 362 - 377
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The mobile revolution
Authors
- John Ozimek
- Content type: Book Review
- Published: 01 July 2005
- Pages: 378 - 379