1. The Brain in Business Research

   • Peter Kenning
   • Elke Weber
   • Isabell Welpe

   Introduction 10 November 2017 Pages: 1 - 6

2. The Effect of Glucose Consumption on Customers’ Price Fairness Perception

   • Marc Linzmajer
   • Mirja Hubert
   • Peter Kenning

   Customers’ Price Fairness Perception 10 November 2017 Pages: 7 - 49

3. Who Shall I Trust? Trust As a Mediator between Identity Salience and Cooperative Behavior

   • Lena K. Opitz
   • Michael Kosfeld
   • Rolf van Dick

   Identity, Trust, and Cooperation 10 November 2017 Pages: 50 - 64

4. How Insights From Neuroeconomics Can Inform Organizational Research: The Case of Prosocial Organizational Behavior

   • Stefan Volk
   • William J. Becker

   Neuroeconomics 10 November 2017 Pages: 65 - 86

5. Neuroeconomics: New Theories of Consumption, Marketing and Emotional Behavior in Economics

   • René Riedl

   Book Review 10 November 2017 Pages: 87 - 90