Volume 15, issue 2, May 2012

5 articles in this issue

The Contributors
- Content type: The Contributors
- Published: 04 May 2012
- Pages: 67 - 68
The Relationship between the Adoption of Triple Bottom Line and Enhanced Corporate Reputation and Legitimacy

Authors
- Kaushik Sridhar
- Content type: The Contributors
- Published: 04 May 2012
- Pages: 69 - 87
Recruits’ Corporate Brand Co-creation Experiences of the Finnish Military Forces

Authors
- Mari Juntunen
- Jouni Juntunen
- Vesa Autere
- Content type: The Contributors
- Published: 04 May 2012
- Pages: 88 - 104
The Impact of Brand Positivity on the Relationship Between Corporate Image and Consumers’ Attitudes Toward Brand Extension in Service Businesses

Authors
- Sertaç Çifci
- Akın Koçak
- Content type: The Contributors
- Published: 04 May 2012
- Pages: 105 - 118
Assessing Stakeholder Satisfaction: Toward a Supplemental Measure of Corporate Social Performance As Reputation

Authors
- Marc Orlitzky
- Diane L Swanson
- Content type: The Contributors
- Published: 04 May 2012
- Pages: 119 - 137

For authors